Sometimes the dumbest ideas reveal the smartest opportunities.
Embarrassment, ROI, and a $39.99 Lesson
SmartScout workflows, Amazon’s new AI funnel, pricing reality, and the power of saying no.
From Zero to Real Results
A stupid product made $250K. AI is inside your files now. And January already feels unhinged.
Someone else is getting paid for a plastic box.
What stays, what pauses, and what you’ll see more of this year.
Joy doesn’t need a plan.
This is the exception—and it’s very intentional.
Three product types, validation steps, and the tools you need to get it right.
Big brands aren’t your problem. Distraction is.
Inside: the SOPs, the validation replay, SmartScout tools, and a whole lot of truth.