[EPFN] 🔥 I disappeared... and came back with this

Did You Miss Me?

I know… I missed 4 issues. And let’s be honest, how many times have you heard someone say, “I don’t have time”?

Lol. That one was mine.

And just to make it worse, I didn’t just “not have time”… I pushed so hard on my priorities that I completely broke myself. 

I ended up in bed for over 24 hours with no voice, an ER-level migraine, and zero ability to look at a screen, move, or function like a normal human.

Not exactly the productivity hack people talk about on Instagram.

When you actually want something, you go all in. You stop negotiating with yourself. You see the goal, and everything else becomes background noise. Obstacles don’t disappear… you just stop giving them attention.

So what came out of that push?

Our second location is almost ready. It’s chaotic, disorganized, and a bit insane behind the scenes… but it’s coming together.

We now have 7 horses, around 7 employees, and we ran a pre-launch campaign purely organically on social media.

No ads (yet). Zero dollars in marketing.

And we already have leads booked for lessons in May at the new location.

Our target is 200 riders in the first month.

That breaks down to 50 per week, 10 per day.

Aggressive? Yes.

Unrealistic? I don’t think so. Will we hit it? I genuinely don’t know.

But we’re not adjusting the target to feel comfortable.

I was buying a saddle from a lady recently, and she told me, half joking, half serious, “Good luck. Everyone shuts down in the summer. It’s a ghost town.”

I just looked at her and said, “We’ll see.”

At the same time, we got approved for a government program for homeschool kids in that area, which opens another channel we didn’t even have before.

So nothing magical is happening here. We’re not reinventing anything. We’re just repeating what already worked and pushing harder.

And if you ask me anything technical today, I’ll be honest… my brain still hurts and I might give you a questionable answer.

But one thing is very clear right now.

Nothing is impossible.

🔥 Seller Summit: One Button Validation Is Here

Next week I’ll be at Seller Summit, and I really hope I get to see you there.

I just wrapped up my presentation, and… it took way more iterations with the Claude app I built for you than I expected.

A lot of back and forth, a lot of runs, refining, testing, breaking things, fixing them again. But the end result is clean.

Everyone who shows up will get full access to everything I’m presenting, for free.

And yes, that includes the one-button product validation process we’ve been working on.

The same one we’re using internally to move faster without guessing.

And if you haven’t grabbed your ticket yet… here’s your link.

🤖 AI Isn’t Hard. You’re Just Overcomplicating It

AI feels hard because people keep talking about it like it’s rocket science. New tools every day, new “frameworks,” new buzzwords… no wonder it feels overwhelming.

But here’s the truth. You don’t need to master AI. You need to use it.

Start simple. Use AI to remove friction from your daily decisions.

Let’s say you’re analyzing products. Instead of jumping between SmartScout, spreadsheets, and your own guesses… build a simple app with Claude that does it for you.

You define the inputs. You define the outputs.

You want a yes or no decision? Then force the app to give you one.

Example. Y

ou’re sourcing a product, doesn’t matter if it’s tomatoes or a private label product.

You have multiple suppliers, different costs, shipping, tariffs, PPC expectations, margins.

Normally, you’d sit there calculating, second guessing, rechecking.

Instead, you build a small app where you input:

• supplier cost

• shipping and landing cost

• expected selling price

• PPC spend

• target margin

And the output gives you:

👉 “Proceed” or “Reject”
👉 plus the exact reason why

That’s it. No emotions. No guessing.

Same thing with inventory. If you’re not using a system, you’re probably ordering based on vibes. Dangerous game.

Build an app where you input:

• current sales velocity

• seasonality

• PPC push

• current stock

And let AI tell you:

👉 when to reorder
👉 how much to order
👉 what happens if you don’t

You just eliminated stockouts and over-ordering in 5 minutes.

Budgeting? Same thing.
Travel planning? Same thing.
Product validation? You already know where I’m going with this.

Here’s the part most people miss.

AI only feels confusing when the inputs are messy.

If you are clear on what goes in and what should come out, AI becomes stupidly powerful.

And building these apps? 5 minutes. Maybe another 5 to refine.

You don’t need to build the next SaaS.

You need to build tools that make your life easier today.

That’s where the advantage is.

Use AbacusAI to access all AI tools for just $10, with a 30-day free trial.

😂 Silly Products That Shouldn’t Work… But Do

Let me mess with your brain for a second. You’re out here trying to find the “perfect” product… analyzing trends, checking competition, running validation… and then THIS shows up.

“Positive Dumpster Fire.”

Yes. A jar of affirmation cards… built around the idea that everything is on fire and somehow… it’s fine.

Now here’s where it gets interesting. This keyword is actually being searched. Around 80 searches a month just for “positive dumpster fire,” with a 58% click-through rate and 33% conversion rate.

That’s not curiosity… that’s people buying. And when you zoom out, the product is doing around $2,600/month with 224 units sold at roughly $11.99.

Not a unicorn. But very real money for something most people would laugh at and scroll past.

And it doesn’t stop there. You’ve got keywords like “emotional support bat” converting at 75%, “positive pickles” pulling almost 900 searches a month with a 60% conversion rate, and “pickle affirmations” sitting at over 70% CTR.

Read that again.

People are not just searching… they are clicking and buying.

Why?

Because these products aren’t competing on logic. They’re competing on emotion, humor, and relatability. It’s not about “do I need this?” It’s “this is funny, this is me, I’m buying it.”

And that’s the part most sellers miss. You’re trying to be better. These sellers are just being different.

Low price. Simple product. Easy to manufacture. No complex supply chain. But a very clear emotional hook.

So next time you think, “This product is too stupid to work”… pause.

Because the market doesn’t reward what makes sense to you. It rewards what people feel connected to.

Happy Thursday!

See you in 2 weeks!

Izabella