[EPFN] This wasn’t supposed to be a Christmas thing

The Christmas Miracle I Said I’d Never Do

I don’t love Christmas offers. 

I protect my value too much for that.
But… people kept asking. And I get it.

End of year, big decisions, pressure to set 2026 up the right way.

So consider this a very controlled Christmas miracle.

As you know, every single product we validate goes through my personal final validation.

Nothing leaves the agency unless I’d be comfortable launching it myself.

That’s non-negotiable—and exactly why I don’t do mass promos.

I’ve done this once before. We cut our margins on our side to make it more valuable for YOU and to reduce your risk—so you don’t burn money launching something that shouldn’t exist in the first place.

Two products. Deep research. Deep validation.

To actually launch, not “look good on paper.”

I’m doing it again.

Christmas miracle. Same rules.

This offer will not be too public.
It will be dropped tomorrow or on Saturday only inside a private chat.
Limited spots—because quality doesn’t scale infinitely.

If you want access, you’ll know where to go.
If not, no pressure.

I’d rather keep this tight than loud.

We Built a Million-Dollar Business. Now Here’s What It’s For.

I can say this proudly: we built a million-dollar business in less than a year.

You’ve seen it happen in real time.

We launched the training school on January 25th, 2025.

On October 23rd, 2024, I bought my first horse.

I’m attaching a screenshot from the latest bank statement—this is recurring revenue. After Stripe fees. If you multiply that number by 12 and assume zero growth, we’re at $1,003,380.

So when I say I can help others do things that feel impossible, it’s not confidence pulled out of thin air.

It’s pattern recognition. I’ve done it for myself. I’ve done it for businesses.

And yes—sometimes that makes me sound overconfident.

I’m fine with that.

People ask me, “Izabella, you’re making money—what do you even want now?”

The answer is simple: profitability, scale, and impact.

This week, we opened a new division and just started running ads.

It’s focused on recreational equine-assisted therapy—primarily for people with PTSD.

Veterans.

Women who’ve been through abusive relationships. People who’ve been carrying weight far heavier than any business problem.

Over a year ago, I was at dinner with Kevin King, Rich Goldstein, and others, and someone asked a blunt question:

“If you had a fuck you money, what would you do with it?”

My answer didn’t hesitate.

I said I’d build something to help military people that are committing suicide.

I want to help them transition into civilian life. I want them to see it. To see the potential. To see the purpose.

To understand that their life doesn’t end when service ends.

I said I’d build something for veterans who are on the edge—people who feel invisible, broken, or forgotten. People who need a reason to stay.

I still don’t have that kind of money yet. 

So we decided to start now with what we have.

Horses have a way of doing what talk therapy sometimes can’t.

They don’t judge. They don’t rush. They mirror energy. They force presence.

For someone with PTSD, that kind of connection can regulate the nervous system, rebuild trust, and restore confidence in a way that feels safe and human.

This isn’t a pivot. It’s a progression.

We’re building businesses that work—so we can build things that matter.

And if there’s one thing I know for sure, it’s this: dedication turns “impossible” into inevitable.

That’s not motivation.
That’s lived experience.

Tools Don’t Decide. Prompts Do.

One thing that became very clear during the challenge I finished today: data is useless without the right prompt.

Same screenshots, same tools—completely different decisions depending on how you ask the question.

Product research today isn’t about having access to VOC.ai, SmartScout, or ads spy data.

It’s about knowing how to interrogate that data properly. A weak prompt gives you opinions. A sharp prompt gives you decisions. That’s why we spent so much time during the challenge on prompt structure, not just tools.

Example – Customer Avatar from VOC.ai:

Example – Keywords + Ads Spend Analysis (VOC.ai + SmartScout Ads Spy):

This is how you stop guessing. You don’t just see what people search—you understand why they buy and where money is actually being spent. Same tools everyone has. Different outcomes—because the prompt is doing the thinking.

A Product That Won’t Make You Money (But Will Make Someone Smile)

Let’s reset the seriousness for a second.

Here’s a “product idea” you absolutely should not build your business on:

👉 A Guinea Pig Hammock.

Will it make you rich? No.
Will it scale to seven figures? Also no.
Will SmartScout cry when you open the niche? Probably.

But… if someone ever asks you, “So what do you sell?” and you answer,

“Guinea pig hammocks,” you’ve already won. You’ve made their day. You’ve confused them. You’ve earned a laugh.

And honestly, sometimes that’s worth more than a TAM slide.

This is the kind of product that reminds you why we love e-commerce:
The internet will buy anything.
Someone, somewhere, desperately wants their guinea pig to nap in luxury.

No strategy here. No validation. No deep dive.

Just vibes. And tiny rodents living their best lives. 🐹

Happy Holidays!

Izabella