[EPFN] This is a stupid way to make money

A Leo Moment and Why You Should Be at Seller Summit

You guys know me. I’m a Leo.

I like the stage, the attention, and yes, the sparkle that comes with it.

So when I found out I’ll be a featured speaker at Seller Summit, my ego was officially very happy.

But here’s the real reason this matters.

I only attend a few events per year, and at this point, I only go when I’m speaking.

That list is short.

BDSS and SellerSummit. If something truly exceptional comes up, I’ll consider it.

I only believe in high-end rooms with serious operators, and SellerSummit is one of those.

If you’ve never heard of Stephen Chu, you should fix that.

His podcast, My Wife Quit Her Job, is one of the few where almost every episode is worth your time. He also wrote a phenomenal book called Family First Entrepreneur, which you can find on Amazon.

I’ll be there. I’ll be on stage. And I want you in the room with me.

You can sign up here.

Come learn, connect, and yes, watch a Leo enjoy her moment while delivering value

The Fastest Amazon Sellers Aren’t Prompting Anything

While most people are still tweaking ChatGPT prompts, Utah just approved AI to prescribe medication for $4.

That tells you everything.

The “chat with AI” phase is over.
We’re in the AI executes phase.

Most Amazon sellers are still using AI like a smarter intern:
Write a listing.
Rewrite it.
Fix the tone.
Try again.

That’s already outdated.

The real leverage is agents, not prompts.

Prompting is asking for help.
Agents are giving instructions and letting the work get done.

Here’s the advice:

Stop asking ChatGPT to think for you.
Build agents that do specific jobs:

• One agent scrapes reviews

• One analyzes demand and conversion gaps

• One builds listings

• One checks risk and margins

They pass the work to each other. You make decisions.

The winners aren’t better at prompting.
They’re better at orchestration.

If AI isn’t reducing steps in your business, you’re using it wrong.

Why “Boring” Amazon PPC Is Quietly Printing Money Right Now

I’ve been talking to a lot of sellers lately, and here’s what keeps coming up:

If your listing is actually optimized and your product doesn’t suck, Amazon PPC is doing something rare right now — it’s working without drama.

With how many retargeting options and interest-based targeting Amazon has opened up, most sellers in this position are seeing auto - campaigns run at ~10% ACOS.

Not because they cracked some secret hack — but because the system finally has enough signals to do its job.

Here’s the part people overcomplicate:

At a certain level, PPC agencies don’t add leverage.
Not because agencies are bad — but because when everything is dialed in, almost every campaign works.

If you’re on a budget and you’ve already:

• Fixed your listing

• Validated demand

• Cleaned up your offer

Then here’s the move:

👉 Launch one clean auto campaign per product
👉 Don’t touch it
👉 Let it learn

No constant tweaks.
No daily panic edits.
No “let me just test one more thing.”

Amazon’s algorithm needs data, not interference.

This won’t work for everyone.
But if you’re already doing the fundamentals right, simplicity beats sophistication.

Free Doesn’t Mean Useless (This One’s Actually Worth It)

I know how you are.

You love free. Trials. Extra bonuses. All of it.

So here’s a real New Year gift from DataDive.

14 days of free DataDive
Plus a 1:1 coaching call with someone from their team.

That combo alone is worth more than most paid audits.

If you’re serious about keyword validation, this is one of the fastest ways to see whether your product actually has legs — before you burn money on ads.

You already know I use DataDive in every single product validation.

Take the free access.
Use it properly.
Then tell me what you learned.

Google Just Gave Away the Skills Most Sellers Are Missing

Google built this. Not a guru. Not a course funnel. Google.

They launched Google Skills as a free learning hub for anyone who wants to learn AI, coding, data, and tech from scratch. No prior experience needed.

Here’s why Amazon sellers should care.

If you understand how AI works, how data flows, and how systems are built.

You become faster at validating products, cleaner with research, better at automation, and harder to compete with.

This isn’t about becoming a developer.

It’s about thinking like an operator who understands the tools running the internet.

If you want to future-proof your Amazon business, this is a smart place to start.

How Amazon Sellers Use Reddit as a Buyer Research Tool

Reddit isn’t a marketing channel. It’s a conversation archive.

And inside those conversations is more usable data than most sellers ever pull from reviews or surveys.

Buyers on Reddit don’t perform.

They don’t sugarcoat.

They explain exactly why they buy, why they don’t, and what would make them switch or pay more. Sellers who know how to read this properly use it to validate product ideas, improvements, and pricing decisions before touching inventory or molds.

In my January 14, 2025 training, I’ll break down how sellers use Reddit to:

• Validate product ideas with a real audience

• Improve products based on actual buyer behavior

• Increase revenue from existing listings

• Reduce risk by killing bad ideas early

This works especially well if you already sell on Amazon and want cleaner decisions, not more noise.

Register here

ChatGPT-5.2 can think like a GOD

7 Prompts That Feel Illegal to Know (Because They Upgrade Your Brain, Not Your Copy)

Most people use ChatGPT like a writer. Use it like a coach, strategist, tutor, and systems architect. Copy, paste, and customize these.

1. Think Like a Billionaire
   Prompt:
   “You are a thinking coach trained on the minds of Elon Musk, Naval Ravikant, Jeff Bezos, and top polymaths. Reprogram my thought process to think in systems, long-term vision, leverage, and asymmetric outcomes. Give me daily mental models to shift from average thinker to billionaire thinker.”

2. Unlock Superhuman Learning
   Prompt:
   “You are a neuro-optimized tutor. I want to learn any complex skill 10x faster than others. Create a weekly learning blueprint based on spaced repetition, interleaving, Feynman technique, and active recall. Apply it to [insert topic]. I want to be in the top 1% in 90 days.”

3. Download Expert-Level Knowledge
   Prompt:
   “You are a world-class expert in [insert any skill]. Train me as if I’m your apprentice, from beginner to mastery. Break it into stages, tasks, uncommon resources, and shortcuts. Include simulations or real-life practice assignments to truly internalize each level.”

4. Upgrade Mental Software
   Prompt:
   “You are my cognitive OS upgrader. Audit my current thought patterns, habits, and beliefs based on this description: [describe how you think now]. Then rewrite my operating system to improve clarity, decision speed, memory, creativity, and emotional control.”

5. Design a God-Tier Life
   Prompt:
   “You are my high-performance architect. Help me design a god-tier life based on time freedom, health, wealth, relationships, and purpose. Create a daily system, environment, people I must avoid, habits to master, and beliefs to rewire to become unstoppable.”

6. Compress Decades into Days
   Prompt:
   “You are a time-leverage strategist. I want to achieve in 1 year what most take 10 years to do. Based on my goal: [insert goal], create a high-leverage blueprint using shortcuts, tools, delegation, automation, and AI to leapfrog everyone else.”

7. Be Your Dream Version
   Prompt:
   “You are a psychological reprogrammer. Based on my goal to become [insert ideal self], help me destroy my current limiting identity and install a new operating self-image, thought pattern, and behavior map that aligns with my highest version.”

The “This Is Stupid” Product That Quietly Pays Someone’s Mortgage

This right here is one of those products that makes sellers mad.
A 10mm socket in a plastic emergency case. That’s it. No tech. No innovation. No mastermind behind it.

You look at it and think, “Who would ever buy this?”

Meanwhile, someone is pulling thousands of dollars a month from a joke product built around a painfully real problem. (If you’ve ever lost a 10mm socket, you already get it, lol)

This is the reminder nobody likes:

The market doesn’t care if you think it’s stupid.
It only cares if the problem is real and the message lands.

No branding gymnastics.
No complex funnel.
Just clear pain, clear humor, clear execution.

The lesson isn’t to sell gag gifts.
The lesson is that obvious problems + simple framing + zero ego often outperform “brilliant” ideas.

Stupid doesn’t lose.

Unvalidated does.

Happy Thursday!

Izabella