[EPFN] This Shouldn’t Work. That’s Why It Does.

January Moves Fast When You’re Paying Attention

January is wild.

We’re barely 14 days into the year, yet it already feels like six months of life compressed into two weeks.

My life runs intense by default, and somehow 2025 already feels like a blink.

Last Sunday, January 11th, we went to a polo game to watch some of the players from the movie Polo.

It’s a strange feeling to step into a place you’ve only seen on a screen, recognize faces from a film, and experience it all in real life.

Then something even crazier happened.

My husband noticed a saddled wooden horse where you could swing a polo stick and hit a ball into the goal.

A 15 yo kid was guiding people through it.

He looked familiar.

I looked at him and asked, “Didn’t we buy a horse from you about a year ago?”

Turns out, exactly 365 days earlier, on January 11, almost to the same hour near sunset, I chose our first pony from that same kid.

Moments like that remind you that not everything is linear or logical.

Sometimes you just have to trust the direction life pulls you in, even when it feels uncomfortable, uncertain, or slightly insane.

AI Just Moved Into Your Files

Anthropic just quietly crossed a line that a lot of people say they’re ready for… until it actually shows up.

Cowork is a research preview that lets Claude work directly inside your computer folders - not uploading files, not copy-pasting, but reading, editing, organizing, and converting files where they already live.

Screenshots to spreadsheets, messy notes cleaned up, folders organized, simple prototypes prepped - and no dev setup required.

For ecom entrepreneurs, this is bigger than it looks: imagine dropping your supplier screenshots, APOE exports, PPC notes, refund reports, or customer reviews into one folder and having AI structure, summarize, and prep them for decision-making without you babysitting the process.

This is AI shifting from “assistant that answers” to “operator that executes.”

The real question isn’t whether this tech is useful - it absolutely is - it’s whether you’re mentally ready to let AI touch your real business files instead of playing in a sandbox. The winners won’t be the ones debating ethics on Twitter.

They’ll be the ones quietly shaving hours off their workflow while everyone else is still copy-pasting.

🎉 Where Business Actually Feels Fun Again

BDSS is coming back — virtual and in person — and if you’ve ever been to one of Kevin’s events, you know the learning hits harder because you’re actually having fun.

This isn’t a stiff conference where everyone pretends to network while staring at their phones.

It’s real conversations, sharp insights, laughs in between, and that rare combo of learning without feeling drained.

You leave with strategies, connections, inside jokes, and momentum. Kevin has a way of stacking serious knowledge with an atmosphere that makes you want to stay in the room.

If business events usually feel like a chore, this one doesn’t.

Grab your spot here 👉

💰 Why I’d Build Recurring Revenue First — Every Time

If I had to start a business from scratch today, I’d build it around a recurring revenue model. Every time. Cash flow beats hype.

Monthly income beats “big launch months” followed by silence.

That model is predictable, scalable, and way less stressful on your nervous system.

We’ve already built $1.2M in recurring monthly revenue, and now we’re engineering a system that can replicate this across almost any niche for business owners who have $20–$30K to start and the discipline to show up daily.

No fantasies, no passive-income fairytales - just structure, execution, and compounding momentum.

If you want revenue like the screenshot above and you already have a strong offer, reply to this email with a short background on your offer and the budget you’re willing to allocate to improve, grow, scale, or launch from zero.

🧠 ChatGPT Landing Page Builder (Avatar → Pain → Copy → Code)

Step 1: Create Your Perfect Customer Avatar

Paste this into ChatGPT:

Prompt:

“Act as a direct-response copywriter and customer research analyst. Help me create my perfect customer avatar for this offer:

Offer: [describe your offer in 1–2 sentences]
Price: [$]
Who it’s for: [industry / niche]
Main outcome: [result they want]
Current situation: [where they are now]
Competitors / alternatives they use now: [optional]

Deliver:

1. Avatar name and short bio

2. Demographics (age, gender, income, location)

3. Psychographics (values, beliefs, fears, desires)

4. What they’ve already tried and why it failed

5. What triggers them to buy now

6. Top objections to buying

7. Words or phrases they would actually say (5–10 quotes)”

Step 2: Generate Pain Points and Desired Outcomes

Prompt:
“Based on the avatar you just created, list:

1. The top 12 pain points they deal with daily (specific, not generic)

2. The top 10 silent frustrations they don’t say out loud

3. The top 10 desired outcomes they want most

4. The cost of not solving this problem (time, money, stress, missed opportunity)

5. 8 common objections and how to neutralize each one in copy

Format everything as a table.”

Step 3: Write High-Converting Landing Page Copy

Prompt:
“Now write high-converting landing page copy for my offer using the pains and desires above.

Requirements:

• Tone: sharp, confident, direct (no hype, no fluff)

• Focus on outcomes, clarity, proof, and risk reversal

• Make it skimmable and structured

Structure:

1. Headline (10 options) and subheadline (5 options)

2. Above-the-fold section copy (headline, bullets, CTA)

3. Problem agitation section (short, punchy paragraphs)

4. Solution section (how it works in 3–5 steps)

5. Benefits section (bullets grouped by themes)

6. Proof section (placeholders for testimonials and results)

7. Offer stack (what’s included)

8. FAQ (10 questions based on objections)

9. Final CTA section (strong close, clean and confident)

End with one clean final “Version A” landing page copy.”

Step 4: Convert the Copy Into HTML + Bootstrap

Prompt:
“Now convert Version A into a responsive landing page using HTML and Bootstrap 5.

Rules:

• Clean, modern layout with strong visual hierarchy

• Include: sticky top CTA button, hero section, benefits, how it works, testimonial placeholders, FAQ accordion, final CTA

• Use Bootstrap components (container, row, col, cards, accordion, buttons)

• Add a lead capture form (name, email, submit button – no backend)

• Use placeholder images

• Put all CSS inside a <style> tag in the <head>

• Output one complete HTML file only.”

Optional: Conversion Optimization Review

Prompt:
“Review this landing page copy and structure like a CRO expert.

Deliver:

1. 10 conversion improvements (above-the-fold, CTA, friction, trust, clarity)

2. 5 alternative headlines for different awareness levels

3. 5 microcopy improvements for buttons and forms

4. 5 trust elements to add (proof, guarantees, stats, badges)”

Sometimes Stupid Sells Better Than Smart

Someone skipped months of product development, ignored “brand positioning frameworks,” and shipped a wooden box with a plush tiger that slaps your hand for touching a switch.

That’s it. No innovation award. And yet this “stupid” idea is quietly doing around a quarter of a million dollars a year.

Why?

Because it triggers curiosity, humor, and impulse, three things the market pays for instantly.

Meanwhile, most sellers are still over engineering products, waiting for perfection, and burning time instead of cashing checks.

The market doesn’t care how hard you worked, how smart the idea was, or how long you researched.

It rewards things that get clicked, bought, shared, and talked about.

Sometimes dumb, fast, and fun beats brilliant, complex, and late.

When “It’s a Long Shot” Turns Into an Opportunity

Someone messaged me and said, “It’s a long shot, but can you find a product for $1,000?

I’m on a budget, but I really want your help.” My first instinct was an immediate no.

That budget doesn’t magically solve supply chains, data validation, or execution. But then I paused.

Worst case, I lose some time.

Best case, someone gets a real shot instead of another recycled YouTube s

trategy.

So instead of overthinking it, I built a low-risk way to test mindset, execution, and offer clarity without pretending miracles exist.

If you’re in a similar spot and want to turn limited capital into real revenue skills, here’s something you can take advantage of today.

Happy Thursday!

See you in 2 weeks!

Izabella