If You Want Fair, Go to a Carnival.

🌪️ Life Isn’t Fair—And Business Isn’t Either

How many times have you felt it?

“This is unfair.” 

I’ve lost count.

Fairness is one of my core principles. It’s a red line in love, in friendship, and absolutely a reason I’ve cut people out of my life. But let’s be honest—how often has life actually been fair to you?

If you really think about it, unfairness probably won more rounds than fairness ever showed up for. And you know what?

Nobody really cares. Except you. When we die, the world moves on. No pause, no parade. Just motion.

So why am I talking about this in a newsletter about selling on Amazon?

Because entrepreneurs crave fairness. Fair profits. Fair clients. Fair employees.

But here’s a truth bomb: most entrepreneurs are jerks. 

Staying humble and human in this space takes real grit. I’ve seen it firsthand.

Kevin King, Perry Belcher, Kasim Aslam, Jason Fladlein, Steve Chou—these guys built multi-million-dollar empires and still act like people, not gods.

I respect that.

Me? I take things personal, to the heart. If I care about something—and I care 100% of the time—I feel it when it doesn’t go right.

That’s both a gift and a curse. It pushes me to get results, but it also means I sometimes spiral when things fall apart.

And that’s the trap. We waste energy worrying instead of acting.

So here’s the mindset shift: if it’s out of your control, stop mourning it like it's your lost puppy.

If there’s something to learn—take the lesson, file it under “education,” 

and MOVE ON.

Bonus points if you can laugh about it later.

Real strength? It's being able to say, “That sucked... but hey, at least it’ll make a great story.”

🌱 Build a Brand Ecosystem, Not Just a Product Listing

Let’s talk about the thing no one wants to admit:

You’re doing everything right—you’re selling, launching, testing—but somehow, your business still feels fragile.

Like one bad week could break it. One hijacker. One ACOS spike. One return spike. One supplier delay.

It’s exhausting. And you wonder: “Why does this still feel so hard?”

Here’s why:

Because you’re building a brand that only works when everything goes right.

That’s not a business. That’s a vending machine with an Amazon FBA sticker on it.

And when the machine jams? You’re stuck. Panicking. Patching holes instead of building walls.

Real brands—ones that create consistent revenue, scale beyond the platform, and attract loyal buyers—don’t rely on perfect conditions.

They’re built with ecosystems. Not listings.

A brand ecosystem means you're not just selling units. You're nurturing a pipeline of customers who keep coming back, who recommend you, and who buy what you launch next without even blinking.

It means you're not at the mercy of search results. You own your audience. Your email list becomes a revenue channel. Your insert cards aren’t just “nice,” they’re strategic. Your social presence creates trust before a shopper ever reads your reviews.

This is the shift. This is how real brands scale.

And this is what I’m teaching in my 3-Day Brand Ecosystem Bootcamp.

🧠 What you’ll walk away with:

• A brand ecosystem blueprint you can implement immediately

• How to protect your revenue from algorithm shocks

• How to build an off-Amazon audience that prints money

• Systems for turning one-time buyers into forever fans

This bootcamp is not theory. It’s not fluff. It’s the same playbook I’ve used to build million-dollar brands that survived what crushed other sellers.

📅 Dates: May 20-22nd at 3PM EST

🔗 JOIN HERE

If you're tired of fragile, start building something unshakable.

😂 Want to Laugh While Doing Product Research? Try This.

Sometimes, we take product research way too seriously. So here’s a little chaos for your strategy session. Try this prompt below and have some fun with the results. It’s designed to make you laugh—but don’t be surprised if you stumble on a $100K gag gift idea in the process.

🧠 Prompt to try (just copy/paste it):

💸 Product Drop for a Small Budget:

“Cereal Bowl With Straw”

You know what's actually funny? This colorful little bowl is outsmarting 90% of low-budget Amazon sellers.

With over 170,000 searches and a conversion rate above 5%, this product isn’t just getting clicks—it’s getting carts. That kind of conversion signals something rare in the low-ticket space: product satisfaction.

There are only 18 top-clicked products fighting for those buyers. That’s not competition—that’s opportunity with a neon sign.

Despite a sub-$15 average price, listings are outdated, the branding is weak, and no one’s owning the niche. It’s a market practically begging for a personality-infused brand to come in, slap on better packaging, upsell a matching spoon set, and dominate.

BUT… there’s a catch.
There was a utility patent on the built-in straw bowl design. The good news? It expired in 1983. That means you’re free to build your version—legally and ethically—without worrying about infringement.

Translation: Low competition, strong demand, great reviews, low return rate, and a gap in branding = chef’s kiss for your first product.

If you’ve got a small budget and big ambition, this one’s worth testing.

🎨 Create the Experience—Not Just the Listing

99% of your competitors still upload the same boring images.

White background. Flat lay.

Maybe a kid in pajamas. That’s not branding—it’s visual sleepwalking.

If you want your product to convert and be remembered, you have to show it in action. Show the lifestyle. Tell a story in a single frame. Make them feel something. And here’s the best part—you don’t need a full photo studio to do it anymore. Just a killer prompt and a little imagination.

👉 Here’s proof:

Check out this listing on Amazon

It’s okay… but totally forgettable.

Now look at the image I created with one prompt and a little vision. Same product.

Totally different emotional impact.

Your photos should transport people—make them see your product on their table, in their morning, in their story.

Stop settling for basic. Your competition already is.

“The world breaks everyone, and afterward, some are strong at the broken places.”

— Ernest Hemingway

Talk soon,
Izabella ❤️