[EPFN] The Secret Behind a $40K/Week Amazon Brand (Hint: Not Revenue)

🦬 I Rode a Buffalo. Yes, Really.

Guys… do you remember that story I shared where my friend Gina told me, “When it gets too hard, just imagine you’re a buffalo and run straight into the storm”?

Well — irony hit hard.

I was out shopping for horses (as one does), and somehow I ended up riding a freaking buffalo.

Not even kidding. This wasn’t planned. These people just casually had a buffalo — a broke one, trained to follow commands.

Next thing I know? I’m cantering on this majestic beast like it’s no big deal.

Can you imagine riding a buffalo?!

It was one of the best damn experiences of my life.

Not because it was on my bucket list — but because it was so unexpected. And I said yes.

Look at the picture. Soak it in.
Have you ever had the chance to ride a buffalo?

And yep — we did buy the horses there (of course we did).

That buffalo? He’s coming to our barn on August 2nd for our Back-to-School event.

We’re making sh*t happen.

Because who in their right mind wouldn’t want a buffalo at their barn — and offer other people the chance to ride it too?

💰 Revenue Is Vanity. Margin Is Sanity.

Amazon revenue means nothing without margin.

I’d take a $100K/month brand with $30K profit over a $1M/month brand with $0 profit any day.

A brand with no margin isn’t a business. It’s an expensive, high-pressure hobby.

Yes, margin improves with better sourcing, smarter logistics, and tighter manufacturing. But one of the biggest unlocks? Amazon PPC.

My friend Chris Rawlings took an electronics brand that was pulling big top-line numbers but barely scraping by — and turned it into a profit machine generating over $40K/week in actual profit.

What changed wasn’t more revenue. It was how the PPC was structured.

Here’s what he did:

• Obsessive placement optimization to get cheaper clicks

• LTV-driven targeting to increase repeat purchases and subscriptions

• Ranking campaigns that lowered TACoS instead of spiking spend

• Precision targeting using brand and ad data to find long-term customers

• Continuous testing between PPC results and listing creatives to improve CTR

Chris offered 4 free Amazon PPC Profitability Audits to help you spot and fix what’s silently killing your margins.

You’ll get a clear breakdown of where your ad dollars are going wrong and a tactical plan to install a High-Profit Protocol for your PPC.

Only 4 spots. 

Here’s the link to book yours

🚨 This Will Reshape How You Build Your Business

Alex Hormozi's new free training is not just content — it’s infrastructure for serious operators.

Every framework, every system, every breakdown inside this training is what they’ve used to scale businesses past $100M. And no, it’s not theory.

This is built by a team that only partners with companies already doing $3M+/yr — but they’re handing the playbook to those who aren’t there yet.

His previous book helped me structure multiple crazy offers — offers that weren’t just “good,” but irresistible and converting. It worked. Tangibly. And it’s still working.

That’s why I’ll say this plainly:
Everything Alex puts out is a life-changer.

If you care about building something that lasts, that prints, and that makes noise in your market — you sign up. You study. You apply. Period.

👉 Access it here — while it's still free

🎥 Lip-Synced Videos in Minutes — No Excuses Left

You can now generate product videos in literal minutes using Abacus AI — with full lip sync, realistic voices, and custom avatars. No studio, no actors, no wasted time.

Here’s how it works:

Step 1: Generate a face. Pick whoever you want.
Step 2: Upload the face and animate it.
Step 3: Write your script, hit lip sync, and let the AI bring it to life.

Done. You’ve got a high-quality, talking-head video.

And yes — you can upload your product, have the avatar promote it, and slap it right onto your Amazon listing. So if you're one of those sellers still saying “I don’t have video,” this is your wake-up call.

You get access to ChatGPT, Claude, DeepSeek, BitVersion, and more — all in one dashboard.

Here’s the link to start your 30-day free trial and then only $10/mo

If you’re not generating at least 10 videos after reading this, you’re not serious.

🧠 7 ChatGPT Prompts to Find Bold Product Angles in Home & Kitchen

If your product looks like everything else, it sells like everything else.

These 7 prompts are designed to get ChatGPT to dig through open-source content (blogs, forums, TikTok captions, Reddit threads, product reviews) and surface positioning angles no one’s using — especially for Home & Kitchen products retailing at $50 or more.

Use these prompts to find ideas that stop the scroll and make people say:

“Wait, I didn’t know I needed that.”

💬 Can We Brag for a Second? Just Got This Review…

We don’t usually stop to pat ourselves on the back, but this one hit hard.

We just got this 5-star review from Shayna Borden.

It reminded me why we do this. We’re not here to slap on some “growth hacks” — we’re here to build real businesses with real people, and that means structured research, smart product selection, and bulletproof validation.

It’s wild how many people come to us after other services failed them — and then realize it never had to be that BAD.

We're here to serve founders who are done guessing and ready to win.

And now for the scary part…

Today (or maybe tonight, if I gather enough courage), I’ll drop something completely insane in my private WhatsApp group. I’m talking about an offer that’s so over-delivered and underpriced, I’m actually nervous about it.

It’s not even going in the main body of this newsletter — I’m burying it at the bottom. Because it’s extremely limited, and I want it seen by the people who actually read.

If you’re in the WhatsApp group — stay tuned. If not... you might want to fix that.

📊 BSR Means Nothing Without Context — Here's the WHY

Did you ever stop and think that BSR isn’t universal?

It’s something I’ve always known, but I realize a lot of sellers still miss it — BSR only means something inside the context of a specific category. That’s it.

Here’s what I mean:
A BSR of 98,000 might sound “bad” on the surface. But in Home & Kitchen, that could still mean 300+ sales per month.

Meanwhile, in the Baby category, that same 98,000 BSR might barely squeak out 9 sales a month.

So if you’re out here making judgment calls on what sells — without understanding the BSR scale of each category — you’re flying blind.

And here’s the good news:

SmartScout has a built-in tool that lets you estimate this accurately. You can toggle between categories and see the real picture of what a BSR actually means in terms of sales.

Sometimes your competitors are doing way more than you think — and sometimes they’re inflating numbers that just don’t exist.

But when you’re using SmartScout (you are using SmartScout, right?), you’re not guessing.

You’re reading the damn scoreboard.

Highly recommend you start playing with the estimators.

It’ll change the way you evaluate competition — and pick products.

“Don’t be afraid to give up the good to go for the great.”

— John D. Rockefeller

🌐 Built a Website While Writing This Email (Not Joking)

It still blows my mind how far we’ve come — you can literally build a whole website in minutes now.

While I was writing this newsletter for you guys, I had a random idea and thought, “What if I just asked Abacus AI to build a website for me… right now?”

So I did. And guess what?

It actually built it.

From copy to layout to structure — done in minutes.

We’re living in a time where execution speed is no longer limited by tools — just by your willingness to hit go.

Talk soon,
Izabella ❤️