[EPFN] F*ck the Blame Game—Build Your Empire Instead

🇺🇸 Honoring Independence

July 4th isn’t just fireworks and BBQs.

It’s a reminder of the freedom we get to live, build, and dream with.

As the wife of a Marine Corps Veteran, this day holds deep meaning for our family.
It’s about sacrifice, resilience, and the courage to choose your own path—no matter how hard it gets.

From our hearts to yours, Happy Independence Day. 🇺🇸

🧠 Blame is a Thief (And It Steals Your Life)

Society teaches us one thing too well: blame. 

Notice how quickly we shift fault to others. It’s a toxic reflex that keeps us stuck.

Blame doesn’t improve us. It wastes time, destroys relationships, and derails success.

Owning mistakes is hard, but it’s the only way forward.

When we launched our equestrian business, success brought out critics—people who’d never built anything sustainable suddenly had opinions about us.

They tried to tear us down instead of asking how we made it work.

Blame is easier than ownership. It’s a societal disease. It’s easier to criticize from the sidelines than to build something yourself.

But life is short—a blink—and wasting it on tearing others down is the ultimate loss.

So, here’s the challenge: stop minding other people’s business. 

If you invest just five minutes a day in something that moves you closer to your goals, that adds up to 150 minutes a month—almost three hours. In three hours, you can build momentum, create cash flow, and transform your life.

And if you’re the one out there trying to be different, building something real, and catching heat for it?

Keep going.

Keep building.

Keep rising.

Everyone else?

Fuck them.

🧰 If I Had to Pick ONE Tool for Amazon… It’s This One.

If I had to pick just one tool to run my Amazon business—just one that gives me all the insight I need to make real decisions and grow profitably—

It would be SmartScout.

No hesitation.

Why? Because let’s be real—you’re probably overwhelmed.

Drowning in dashboards, buried under AI tools, trying to figure out which software won’t kill your margins while still giving you an edge.

I hear it every week: “I just want to sell on Amazon… why does it feel like I need a PhD in software to get there?”

Here’s the answer: you don’t.

You just need the right tool. And SmartScout gives you exactly what Amazon won’t.

Want to know how much you need to invest to hit your revenue goal?

SmartScout helps you reverse-engineer that.

You can see what your competitors are spending on PPC, what they’re earning in return, and how much traffic is driving their success—including external traffic.

Want to stop wasting money on useless keywords?

SmartScout shows you the overlap of organic and sponsored rankings.

You’ll know which terms bring real sales, and which ones are just expensive noise.

Want to see what it actually takes to beat your competitor?

You can analyze their ASINs, see their keyword stack, PPC spend, traffic sources, and then ask:

“If I had a better product with the same review count and support from someone like Ritz Momentum… could I take market share?”

(Short answer: hell yes.)

The inventory investment part is easy.

But building in the marketing layer—the data-driven part—is where most sellers screw up. SmartScout gives you that marketing intelligence like a crystal ball.

Oh, and if you missed the tutorials I made where I connect this with ChatGPT to break down your launch costs, profits, and strategy—just reply to this email.

I’ll record an updated walkthrough to follow step-by-step.

So again—if you’re trying to keep things simple, scalable, and smart?

SmartScout.

One tool. Real answers. Big results.

🎯 Want Real Influencers?

Here’s How You Find Them.

Listen—if you're planning a social media campaign and just blindly throwing cash at random influencers… you’re doing it wrong.

Here’s a street-smart tip: go spy on your competitor.

Step 1: Go to your competitor’s brand page on Instagram.
Step 2: Hit the “Tagged” tab.
Step 3: Look at the videos that actually got traction—decent views, comments, real engagement.
Step 4: DM those creators.

They’ve already promoted your competitor successfully. That’s your shortcut to ROI without wasting time or money.

Bonus tip?

Look beyond English-speaking creators.

The U.S. is full of massive communities—Spanish-speaking, Korean, Brazilian, Vietnamese. Don’t sleep on this.

Spanish is the second most spoken language in America. So create bilingual content and make yourself discoverable where others aren’t even looking.

Influence is about relevance, not reach. 

Go find the people who already sold what you’re trying to sell—and speak your customer’s actual language.

🧠 Who Should You Actually Follow to Learn Amazon?

A couple issues ago, Kevin King dropped a list of people to follow if you want to learn more about selling on Amazon.

My results came back a little different.

Because what you see online is always filtered through AI algorithms, engagement trends, and whatever names get the most mentions lately.

So I decided to put it to the test and asked my ChatGPT the same question:

FIND THE ANSWER HERE

💸 You're Leaving Profit on the Table. Period.

In previous issues, I’ve said it loud and clear—and I’ll say it again:
90 to 95% of Amazon sellers aren’t optimizing their pricing strategy.
And that’s exactly why they’re struggling with profitability.

If you’re selling on Amazon and doing at least $20,000 to $30,000 a month, then it’s time to stop guessing and start tweaking with intent.

I highly recommend you talk to Chad Rubin from ProfaSee. His system is built to help sellers optimize pricing dynamically—without killing conversion rates. I’m not talking about discounting. I’m talking about actual margin strategy that gives you instant profit improvements.

And here's the kicker: your pricing doesn’t always need to go down.
Sometimes, your product should be priced way higher—but you’d never know unless you’re testing and tracking it properly.

If you're scaling and you're not constantly reviewing pricing…

You're not scaling profitably.

🎙️ The Podcast You’ll Want to Queue Up

Guys, I was recently on a phenomenal podcast with Stephen Chou—and I can’t say enough good things about it.

Huge thanks to Stephen for having me speak at Seller Summit and for inviting me onto the show.

We covered real, practical stuff that Amazon sellers actually need to hear—not recycled advice, but the raw, unfiltered kind of strategy I love sharing.

🎧 Listen here

Hope you enjoy it as much as I enjoyed recording it!

🤖 Fireflies Just Got Smarter (Thanks to Perplexity)

Big update for all of you running meetings like clockwork:

Fireflies just teamed up with Perplexity.

So now, while you’re in a meeting—with your team, with your supplier, or just brainstorming with a partner—you can actually ask questions mid-call, and Fireflies + Perplexity will deliver real-time answers right there in your transcript view.

It’s like having a brainy assistant who never zones out.

Want to see how it works?

🧸 Your Brand’s Heart Just Got a Face

Last but definitely not least—there’s no longer any excuse not to have a brand ambassador with heart and soul.
Whether it’s a baby, an adult, a pet, or a potato—seriously, anything—you can now create your own brand rep in minutes.

I took a quick snap of my baby (yep, filmed on the spot), uploaded it, and in three minutes I had a talking video that made my whole team go: “WAIT—what?!”

👀 Watch this magic for yourself

You don’t need a studio or a film crew anymore.

You need an idea… and three minutes.

“The best way to predict the future is to invent it.”

— Alan Kay

Talk soon,
Izabella ❤️