✨ When Life Decides to Go Off Script

Guys, today (still 12/4) was one for the books.

My plan for the day was simple:

1) Check out a property we’re eyeing 🏡

2) Knock out some work 👩🏻‍💻

3) Record a podcast 🎙

4) Review products for clients 📝

—a pretty standard routine.

But life had other plans.

First, the internet crashed, canceling my podcast.

Then daycare called with news that Liam had a sudden fever of 102, so I rushed to pick him up. 🚗💨

If that wasn’t enough, Dillan, my fifth grader, came home with a story straight out of a movie. He needed a phone to call a friend’s mom because—brace yourself—the HOA manager had called the cops. 🚔👮🏻‍♂️

Why?

Turns out, while the boys were playing soccer near the clubhouse, a woman started yelling at them and, unbelievably, hitting them because they’d left their water bottles on the ground.

Dillan, being the quick thinker he is, ran to the HOA building for help, and the manager ended up calling the police. What followed was an hour-long ordeal involving statements to the police, parents deciding whether to press charges, and me trying to keep a leveled head. I didn’t want to press charges against someone I’d never met, knowing that could be a life-altering decision.

Instead, I suggested an apology and left the option open for other parents to take further action if needed.

And as if THAT wasn’t enough, my dog, who had been refusing food for the past 48 hours, suddenly started vomitting and bleeding, which landed us in the ER.

And here I am,

writing this newsletter from the vet’s waiting room, hoping tomorrow will bring a little more calm and a lot less chaos.

But hey, sometimes the days that test us the most leave us with the best stories to tell.

💡Lessons From a Successful Product Launch

I promised you content, and here it is.

On Tuesday, I shared a case study showcasing how we launched a client’s product successfully.

The key to that success wasn’t just finding the right product or developing and testing it against competitors—although that’s always crucial.

The game-changer here was our creative pre-launch strategy.

For this launch, we focused on gathering emails 📩 and building a funnel to announce the product’s launch 📣.

As a result, we hit the ground running with 40-50 sales on day one 🔥.

This led to immediate ranking for high-intent keywords on page one.

The product still doesn’t have any reviews yet, which, as you know, is actually better than having just one ☝️ or two ✌️.

Despite that, we’re maintaining a low ACoS of 20-25%, generating steady revenue of over $30,000 a month.

Even after Black Friday and Cyber Monday, we’re holding strong at over $1,000 in daily sales 💸.

Once we start requesting reviews in bulk using one of our favorite Chrome extension tools, we’re confident the 10-20 reviews we gather will further boost sales 🚀.

The takeaway here is simple: the approach matters. Creativity and strategy in the pre-launch phase can set the stage for long-term success.

Want to Be Part of Our Next Case Study?

This product is part of our annual case study project, where we select a handful of clients (three to five) to showcase results like these ⬆️.

Case study participants benefit from discounted rates compared to our regular services. If you’re interested, now’s your chance to apply.

👉 Click here to apply for the case study program 👈

🐴 A New (Tiny) Addition to the Family!

As you’re reading this newsletter—or perhaps catching up later—I’m on my way to pick up the newest member of our family, Wall-E!

If you’ve been following along, I mentioned him recently, and I couldn’t be more excited to bring him home.

Wall-E is a 35-pound miniature horse, just 3 months old, and full of baby energy and charm.

He’s about to add a whole new level of cuteness to our family dynamic, and I can’t wait for you all to meet him!

Be sure to follow me on Instagram, where I’ll be sharing plenty of updates (and adorable photos ☺️) of Wall-E settling into his new home.

Prepare yourself for a serious overload of cuteness—you’ve been warned!

 🎙Must-Listen Podcasts for Amazon Sellers

Before I wrap up, I want to share a couple of phenomenal podcast episodes that I highly recommend.

The first is with Joanna Lambadjieva, where we dove deep into insights on product development, strategies for growth, and overcoming common challenges. It was a conversation packed with actionable advice and takeaways that you won’t want to miss.

The second is a fantastic episode with Noah Wickham, where we discussed scaling PPC campaigns and strategies to take your Amazon product to the next level.

Oh, and I completely forgot—

without any warning, I found out today that my family’s medical insurance got canceled, because apparently, SideCarHealth now only works with B2B clients.

To top it off, we’re also battling Amazon again as they’ve unlinked our payment method, withholding our funds yet again.

It’s happened before, and here we are dealing with it once more 🤦🏻‍♀️.

So, hopefully, that’s it for today. 😅

I’m writing this issue while sitting in the ER waiting room (11:20 PM).

Coordinating with my daughter to lay it out to make it look pretty, because given the reality, I won’t be home earlier than 2 AM :)

Yours Truly,
Izabella Ritz