I wasn’t planning to share this with everyone... but here we go

🔥 Freud, Flirting, and the Fundamentals of Conversion

Let’s talk about conversion.

Not baptism-by-fire kind—I'm talking about getting someone to pull out their card and pay.

Most people don’t realize this, but the fundamentals of business start with Freud. 

Yeah, the same Freud who built half his theories around sexuality and emotional development.

Why?

Because attraction drives decision-making. If your offer pulls someone in—visually, emotionally, logically—they're in. If it repels them or feels like a bad blind date, they're out.

I learned this back in College, sitting through a psychology lecture, realizing every business I launch had to speak the language of desire.

Not sleazy—strategic.

It’s seduction on a business level.

You observe your customer like a dance partner: what do they respond to?

What body language signals do they give?

What pain points do they silently scream?

You don’t push— you match.

You give them exactly what they came for, just the way they want it.

It’s like picking a life partner.

If you want someone tall, funny, and entrepreneurial, you’re not wasting your time on someone who doesn’t check those boxes.

So why would your customer choose your product if it doesn’t check theirs?

Want to know what my conversion rate was once I figured that out? 

I was younger, sassier, fearless—and let’s be honest, I dressed like rejection wasn’t even an option. 

I was closing 9 out of 10 clients I met in person.

That’s not hype—that’s understanding human behavior.

🪑 Want to Sell a Kids Chair?

Here's How You Hijack the Brain and Close the Cart

Let’s say you’re launching a kids chair. Not exactly a sexy product, right?

But if you think it’s “just a chair,” you’ve already lost.

This is where elite sellers separate from listing zombies.

Let’s hit those five psychological triggers—applied exactly to this product:

🔥 Mirror Desire

You’re not selling a chair—you’re selling the dream of conscious parenting. Your customer wants to be the mom who doesn’t just throw a plastic booster on the floor.

Show her a photo of a toddler calmly drawing at a Scandinavian-style table in a beige, minimalist nursery, with a caption: “Because you don’t decorate your home with cartoons—why should their furniture be any different?”

⚡️ Emotional Residue

The last chair they bought was loud, neon green, and fell apart in two months. 

The legs scratched the floor. The kid hated it.

So, your first bullet point says: “No wobble, no warping, no screaming—engineered to outlast tantrums and tea parties.” Instant relief.

You just cleaned up someone’s trauma.

🎯 Micro-Yes Momentum

Main image?

A calm kid sitting proudly on the chair. Next image? A mom assembling it with one hand while holding coffee in the other.

Next line? “Tool-free setup in under 3 minutes.” 

Next one? “Holds 150 lbs (even when the dog jumps on it).”

Every line is a quiet yes—and yes builds momentum.

Momentum closes.

🧲 Tribal Alignment

Say this: “Created by a mom who refused to buy one more piece of junky baby furniture.” 

You just tapped into a powerful identity—she sees herself in your brand. Now she’s not buying a chair; she’s buying from someone who gets it.

🧨 Contrast Shock

Use a punchy comparison:

“Most kids chairs are designed to survive shipping. Ours is designed to survive childhood.”

That's not marketing fluff—that’s a mic drop.

And it makes every $24.99 option on the page feel like a mistake.

📣 Post or Be Invisible: Why Social Media Isn’t Optional Anymore

It doesn’t matter if you’re selling on Amazon, Shopify, Etsy, or off a lunar pop-up shop—if you're not using social media, you’re not just leaving money on the table, you're setting that table on fire and throwing the ashes in your competitor’s lap.

Social media isn’t some cute side dish—it’s oxygen.

It’s how trust is built before they ever click your listing.

Social media is your pre-sale funnel, your secret weapon, your customer’s subconscious playground.

When you show up with value, mess, humor, insight, and a little raw chaos—you're not just selling a product, you're building a damn tribe. 

So whether it’s a $7 bib or a $300 designer cat throne: show your face, tell your story, and stay top of feed—or stay forgotten.

💣 The U.S.-Made Product Drop You Weren’t Supposed to Hear About

🚨 Today I'm dropping a bomb offer—U.S.-made product, fully validated, and built for domination.

If you’re not already inside the secret WhatsApp chat, you’re missing the drop.

The products we found for the first wave of clients are insane—I’m talking

high margins, no tariffs, and fully prepped for rapid launch.

If you want in, just reply to this email.

No fluff, no pitch—just raw opportunity.

“We are not driven by reason, but by desire.”

— Sigmund Freud

Talk soon,
Izabella ❤️