[EPFN]Why I Stopped Going to Events (And What Opened My Eyes This Week)

Why I Stopped Going to Events

Let me be brutally honest for a second. In some industries, the game is simple: run ads → get traffic → boost conversion → close the sale. Easy formula.

But companies like Ritz Momentum don’t run on formulas.

We run on awareness, trust, and a reputation you can build only through years of showing up.

There’s no “get rich fast” formula here—you’ve got to drill.

That meant years of showing up everywhere.

Twenty to thirty events every single year.

About $500K+ in sponsorships.

Booths, speaking spots, webinars, networking, rinse, repeat.

After covid, when everything reopened - and when I shifted my focus fully to the English-speaking audience - I went all in.

Event after event after event. It built the brand, yes.

People trust you more when they can look you in the eye, shake your hand, and confirm you’re not just another online ghost with a ring light and a Canva template.

But the price?

Burnout, family time gone, no space to create, no space to breathe.

Last year, we said: Enough.

No more events unless I’m invited to speak or it’s something special like Kevin King’s.

I was leaving most events feeling empty.

Drained. You spend 3–5 days nonstop talking, answering questions, consulting—knowing most of it won’t be implemented because free advice rarely is. 

You give and give, and walk away feeling like your soul is somewhere between Gate B12 and the hotel lobby.

But two days ago, I came back from Market Masters 3, and I can tell you with 100% sincerity - I’ve never felt so fulfilled after an event.

The quality of that room… insane.
The value everyone brought… unmatched.
What Kevin built? Most people cannot pull off something like that.

And here’s a bold statement:

I was part of Driven Mastermind (amazing group, elite, $35K per year).

But Market Masters? Bigger. Better. More powerful.

More applicable knowledge in two days than some masterminds deliver in twelve months.

If you’re thinking about where to invest to grow, this is the room I’d point you to.

This is not promotional; it’s just me being real about what I experienced, what I learned, and what I implemented on the spot.

Most of the tactical stuff I can’t share publicly—it was for people in that room—but I will share a few takeaways with you in the next paragraphs.

🛍️ Black Friday Is Next Week, So Let’s Talk Before You Burn Money

Black Friday is around the corner, and before the chaos begins, I want to remind you of the things I’ve been teaching you all year. 

This is the week when sellers either print money or set it on fire.

And since I like you more in the “printing” category, I’m hosting a webinar where I’ll walk you through how NOT to lose thousands of dollars on your launch during the biggest shopping week of the year.

Join me here.

🚲 Is a Bike Hydration Pack Actually a Good Idea to Sell?

So here is where the fun begins.

I'll try to use third-grade language to explain things here.

Let’s look at the data in very simple language. According to SellerSprite, people are searching a lot for things like “hydration backpack” with more than 71,000 searches/mo, “hydration pack,” “water backpack,” and also branded keywords like “CamelBak.”

When a keyword gets this many searches, it means buyers are truly looking for it over and over again.

Click share is the next thing. 

“Hydration backpack” takes about 37 percent of all clicks.

That means out of every 100 people who search, 37 click on that product first.

Other keywords like “CamelBak water backpack” get more than 13 percent of clicks.

When buyers keep clicking on the same kinds of products, it usually means the demand is steady or growing.

Units sold also tell a big story.

Some listings show 1,022 units sold, some show 2,349 units, and others show more than 1,600. This means people are not only searching. They are buying a lot.

But there is another side. There are many competitors. One keyword shows 219 sponsored ASINs, another shows 115, another shows 74, and another 119.

That means the playground is crowded and many sellers want the same spot.

ABA concentration shows how many clicks go to the top sellers.

Some keywords are between 28 and 41 percent.

That means a few big sellers get the biggest share. The question then becomes if there is still room for someone new.

All of this helps us understand if the Bike Hydration Pack idea is healthy, too crowded, or maybe hiding an opportunity.

But this is only a small part. Only a little variable that we check.

To really know if this is a good idea, you still have to validate with SmartScout, DataDive, and APOE.

Choosing a product is never about one number or one tool.

It is about reading the whole story and building relationships in between the numbers.

🧸 Why Your Brand Needs a Character (And No, It’s Not “Just Cute”)

Let me give you one of the biggest secrets behind strong product positioning. Your brand needs a character.

Not a random mascot. A story anchor. A hero.

A face kids or adults can emotionally attach to. Because people don’t remember logos. They remember personalities.

A great character is built with intention. It should reflect what the product stands for, how it helps the customer, and what emotional outcome you want them to feel. For example, if you're selling building blocks, you're not really selling 38 little plastic pieces.

You're selling non-screen time, brain development, focus, creativity, and emotional growth.

So imagine a teddy bear construction guy. Hard hat. Tool belt. Big heart.

Suddenly, he becomes the voice of “let’s build together,” the friendly guide who teaches kids patience, imagination, and confidence. The product becomes the tool. The character becomes the reason to believe.

And if you want to create a character that actually works — one that supports your positioning, storytelling, packaging, listings, A+ content, and even your ads — get a custom GPT built for character development. It will help you shape the look, personality, voice, backstory, and messaging so your brand instantly becomes more memorable.

This is how you stop selling blocks… and start selling who kids beco

me when they play with them.

📝 I’m Opening the Black Friday Waiting List

Black Friday is almost here, and I’m opening the waiting list for those who want extra discounts and first access to everything I’m rolling out.

If you want to see the offers before anyone else, you’re welcome to join.

Add your name, and you’ll be the first to review what’s coming and the first to grab the extra discount that won’t be available anywhere else.

Have a wonderful weekend,

Izabella