[EPFN] What the Rich Understand About Work, AI, and Product Gold

The Work Feels Different When You Don’t Have to Do It

The other day, after a long morning at the barn, my husband and I took a walk — one of those rare, quiet moments where your brain actually catches up to your life.

Earlier that week, we had a client request a trail ride. Nothing unusual… except this client happened to be a famous local radio host, someone who’s spent nearly 30 years building her name and reputation.

She and her husband are both incredibly successful, always traveling, totally “set.”

But right before she left, she turned to me and said:

I smiled and said sure — mostly assuming she was being curious

Two days later, she showed up. In boots. Gloves. Ready to work.

Now she’s been coming regularly. Posting stories. Doctoring horses. Feeding hay. Laughing. Glowing. 

Not for PR, not for photos — just because it brings her joy.

As we walked, my husband and I couldn’t stop thinking about it:

Why is it that the wealthier people are, the more they seem to crave this kind of grounded, dirty, animal-connected work?

Ourselves included.

When you’re forced to muck stalls to survive — to scrape by, to feed your kids — it doesn’t feel like healing. It feels like pressure.

But when you come back to that same work by choice… it becomes something entirely different.

The job didn’t change. Your relationship to it did.

That’s the lesson.
It’s not about avoiding hard work. It’s about building the kind of income and freedom that lets you come back to the things you love — not because you need the paycheck, but because it feeds something deeper.

The real goal isn’t just money.

It’s the ability to do things for joy — not for survival.

🧠 Amazon Just Leveled Up Your Data Game

(Use It Before Everyone Else Does)

This one’s worth your full attention — I promise. If you care about spotting the right opportunities and avoiding dead-end products, read this issue top to bottom.

Amazon just made one of the most useful updates to the Product Opportunity Explorer, and it’s going to separate people who know what they’re doing from those who are just guessing.

Let’s break it down.

• “Mix & Match” in AMPOE – the quiet update that changes how you research

• What Brand Count vs. Average Price really reveals now

• Why “saturation” just became a lazy excuse

• How to act fast while this feature is still underused

Mix & Match Is Live — and No One’s Talking About It

Amazon now lets you pair any two data points inside the Trends tab. That includes:

• Brand Count

• Average Price

• Search Conversion Rate

• Product Count

• Selling Partner Count

• Search Volume

You’re no longer stuck looking at one chart at a time.

Now you can see relationships, not just raw numbers.

Example: Brand Count dropping while Average Price stays stable? That’s not a saturated market. That’s a cleaned-up one. Weak brands are leaving, but pricing power remains. That’s where the money is.

Want to validate before jumping in?

Pair Conversion Rate with Search Volume. Is traffic rising but conversions flat?

Either listings are bad, or no one’s nailed the offer. That’s a green light for someone who knows what they’re doing.

What the Brand Count vs. Average Price Trend Is Screaming

Here’s what I saw in the charts:

• Between September and November 2023, Brand Count dropped like a rock.

• Average Price didn’t follow — it held steady, then climbed in 2024.

  

That’s not market collapse. That’s a market correction.

The amateurs pulled out. The serious sellers adjusted. Pricing got healthier. And now there’s room for new players — if you come in with something real.

You can’t just launch a copy. You need a differentiated angle, a better bundle, better visuals, or a value-add that justifies the price.

Let’s Kill the Word “Saturation”

If you’re still using “saturation” to talk yourself out of opportunities, this is your wake-up call.

Markets evolve.

Trends shift.

But if you don’t know how to read the full picture — combining metrics, not just glancing at one — then you’re missing out.

With this update, you can finally:

• Measure if demand is steady while sellers leave

• Watch for price compression (a bad sign) or price strength (a good one)

• Compare Product Count with Selling Partner Count to spot competition gaps

This is how smart sellers build conviction.

Here’s What to Do This Week

1. Go into AMPOE → Trends tab

2. Set “Brand Count” as your primary series

3. Choose “Average Price” or any other key metric as your secondary

4. Start spotting real patterns — and ask better questions

What Just Happened at Kevin King's AI Workshop

Review exports turned into bullet points that actually sell.

Features ranked by reach, impact, confidence, effort — no more guesswork.

Bots now read reviews, flag wasted PPC, and build creatives.

No devs needed.

AI pages ranked with embedded LLMs and structured data — in minutes.

Review clusters spit out persona decks. You don’t have to read a thing.

One-liners clean copy, reformat keyword lists, and pull auto-suggest for free.

Forget prompts — context is the real ad advantage now.

Multi-agent systems write and test creative while you sleep.

AI-commerce isn’t coming. It’s already moving. 

Watch the replay or get left behind.

🎤 25 Days Until BDSS 12—and You Need to Be in That Room

We’re officially 32 days out from BDSS 12—and if you’re in this Amazon chaos circus with the rest of us, this is the room you cannot afford to miss.

I’ll be speaking alongside some of the sharpest minds in the space, sharing what’s actually working right now—not last year, not recycled fluff—right now.

This is where real operators gather, and you should be here if you're serious about scaling.

You’ll hear from:

• Anthony Cofrancesco, one of the most electric speakers in the Amazon space

• Chris Rawlings, a genius when it comes to branding, systems, and scale

• Chad Rubin, one of the smartest and most brutally honest minds in ecom

This is where deals are made, partnerships are born, and playbooks get rewritten.

Full event info and registration.

Get your seat. Stay sharp. We’re not slowing down—and neither should you.

The Prompt That Turns ChatGPT Into a Weapon

If you’re tired of softened answers, overexplaining, and “hope this helps” energy — this one’s for you.

There’s a way to force ChatGPT into absolute precision. No filler. No emotional framing. No suggestions. Just raw, unfiltered output designed for sharp thinking and real decisions. It's called Absolute Mode — and once you use it, you won’t go back.

Here’s the full prompt to copy and paste:

Look at this prompt in action (tied to my GPT, of course).

Niche-Niche Product Ideas Worth Validating

(Straight from the Prompt)

I ran my GPT under the cold, no-fluff prompt and asked: what niche-niche products are worth looking into for Amazon? 

The results?

Sharper than usual — and every single one felt worth validating.

Not saying you should go launch them all tomorrow, but each one has a solid angle and potential for positioning if you know how to work the data.

Here’s what came back:

– Pet wheelchair for small dogs under 15 lbs
– Orthopedic floor pillow for meditation with washable velvet covers
– Heated knee wrap with herbal insert (non-electronic)
– DIY stamp carving block kits with wooden handles
– Bamboo monitor riser with phone slot and drawer

Validate with APOE and SmartScout data.

Kill it if your margins drop under 30% after landed cost.

Otherwise? You might just be looking at your next product angle.

Talk soon,
Izabella ❤️