[EPFN] Someone called me a “f**ing immigrant.”

The Real Talk

I’m fried. Tired. Exhausted.

And I’m the kind of creature who will never admit it, because I believe it’s all excuses and weakness.

When I’m tired, I know millions of others are tired too. They complain, they whine, they sleep, they scroll Netflix.

I don’t.

And I don’t let my kids do it either - because while others are complaining, you have the full opportunity to be ahead of them.

You can rest later, but you can’t rebuild the GSD momentum - Get Shit Done - once it’s gone. The tired ones are already asking to be left behind.

It’s always a choice: be tired today or earn the kind of rest that lasts a lifetime.

If you ask me, “Izabella, do you recommend hustling?”

Yes, I do.

I'm an immigrant.

The other day, someone called me a “fucking immigrant.”

Someone who lives off government help.

And you know what? They’re right - I am.

I’m that immigrant who pays taxes so that American can live off stamps.

That’s exactly why I’ll keep moving when everyone else stops.

Because I know what it feels like to have nothing and build anyway.

The Real Cost of Food (and Why It’s About to Change Everything)

Let’s talk food - and not in the “what’s for dinner” way.

Tariffs on imported food and kitchen goods are climbing fast - up to 35% in some categories - and they’re quietly eating into sellers’ margins like a midnight snack.

The crazy part?

This isn’t just squeezing Amazon sellers importing from Asia - it’s reshaping the entire product landscape.

We’re now seeing a major shift toward U.S. and Europe-based manufacturing. Sellers who adapt early are not only protecting their margins, they’re building brands that feel premium, local, and trustworthy - exactly what today’s consumers want.

So here’s what I’m doing about it:

This week, I’m not dropping products - I’m dropping offers.

Nine of them. Each one tied to a U.S. or EU-based supplier, and each one built with guaranteed validation and launch strategy.

If you want early access (and trust me, you do), I’m personally inviting you to join my WhatsApp chat. That’s where I’ll share the full offer drop - the kind that can change your Q4 and beyond.

The spots will go fast, as always (see proof below).

👉 [Join the WhatsApp chat here]

Apparently, Gen Z Doesn’t Need a Reason to Shop

(Just a Friday)

Apparently, Gen Z doesn’t need a reason to shop… just a Friday.

According to Adobe’s latest e-commerce study, Gen Z is 25% more likely to impulse buy online than any other generation.

And if you’ve ever opened TikTok “for 5 minutes” and ended up with a $48 sleep mask and an LED water bottle - the math checks out.

But it’s not just Gen Z. We all have our shopping rhythms, and they’re hilariously predictable:

• Sunday is deal day

• 1 in 10 shop right after payday

• Night owls spend the most

• Apple users shop 87% longer than Android users

The psychology behind it?

We’ve built the most advanced ecommerce analytics ever… only to find that the biggest conversion trigger is being slightly tired, slightly bored, and two clicks away from payday.

Takeaway for operators:

Timing still beats targeting.

People don’t buy because they saw your ad - they buy because it’s Friday night and self-control is out of office.

Want the full breakdown by Vanessa Hung (and a good laugh at your own buying habits)?

Comet & Atlas: The New Browsers Changing How We Research

If you thought all browsers were created equal - think again.

Comet and Atlas are two AI-first browsers quietly revolutionizing how entrepreneurs, researchers, and (yes) Amazon sellers work online. They’re not built for endless scrolling - they’re built for strategic discovery.

Imagine opening your usual research tools and, instead of collecting random data, your browser helps you reconstruct the entire product development process of successful brands.

It studies their launch patterns, pricing evolution, and even the storytelling that built their audience - all with AI assistance, without ever needing to dig through external reports or tabs.

That means you can literally trace the brand-building DNA of the most successful players in your niche - see what worked, what didn’t, and how to improve on it - all inside your browser.

If you’re serious about faster, deeper, and smarter product research, this is your toolset.
Here’s your first month free

Because data isn’t the only real advantage anymore - understanding how winners built their products is.

Why Right Now Is the Time for Aggressive Launches

A few years ago, launching on Amazon was the Wild West.

You could throw up a listing, run a few giveaways, pull some black-hat tricks, and - boom - you were ranking. It wasn’t ethical, but it worked.

That era is long gone.

In 2025, Amazon is cleaner, tougher, and far more data-driven. Over 23% of small and mid-size sellers have quit the platform in the last 12 months - not because there’s no opportunity, but because they couldn’t keep up with how fast it’s evolving.

The sellers who are still standing - and scaling - are the ones taking aggressive, calculated action.

They know launching now means driving traffic through influencers, communities, and creative content, not just ads. It’s about attention and momentum, not hope and hashtags.

Because behind every winning launch today is a customer behavior algorithm.
Amazon is no longer rewarding listings for existing - it rewards those that spark engagement, curiosity, and retention.

The launch process itself has become an experiment in psychology and data, not guesswork.

So here’s the reality check:

There’s zero chance of a lucky, sustainable, powerful launch without calculation behind it.

You either move with precision - or get outpaced by those who do.

The days of passive launches are gone.

This market now belongs to the bold - the ones willing to act fast, test smart, and build loud.

The Smartest “Set It and Learn” Strategy for Amazon PPC

Let’s be honest - most sellers treat Auto Campaigns like a coin toss.

They either bid too high, panic-optimize after two days, or forget they even exist until they check their ad spend and scream.

But Elizabeth Greene just dropped one of the most practical PPC breakdowns I’ve seen - the Catch-All Auto Campaign strategy.

It’s not about tricking Amazon. It’s about teaching it.

Here’s the short version:

You add your entire catalog, keep all targeting types active, start with low bids, and let Amazon’s algorithm gather clean data while you quietly control what it learns.

Over time, it starts revealing which products convert naturally - and which ones are wasting your money.

This simple setup has helped sellers cut wasted ad spend by over 20% and even uncover unexpected winning ASINs hidden in their own catalog.

If your auto campaigns feel chaotic, this is where to start.

Elizabeth walks through the full setup - including how to refine it and what metrics to track - in her pos

t this week.

👉 Read her full breakdown (and see the graphic) here: View Elizabeth Greene’s post on LinkedIn

Have a wonderful weekend,
Izabella