[EPFN] đź’° How to Make an Extra $28K per Year on Existing Products

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Welcome to issue #28 of the Ecom Product Finders Newsletter!

In case if you missed my last issue “Want to Make $500K Selling Realtor's Posts?, here is the link

đź“° In Today’s Newsletter:

Low Purchase Rate Can Be Beneficial for You

🚀 Secret PPC Hack: Boost Profitable Sales with Retargeting! 🎯

📦 Product Drop for Paid Subscribers
🚀 Amazon Accelerate Updates
📉 Why a Low Purchase Rate Can Be Beneficial for You
đź’° How to Make an Extra $28K per Year on Existing Products
đź“š Must-Reads for This Week

Increase Your Amazon Position Before Oct Prime Day

Send free products to Micro-Influencers using the platform Stack Influence which automates influencer collaborations at scale (get thousands of collabs per month). Brands like Magic Spoon, Unilever, and Farmacy have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.

  • Pay influencers only with products

  • Increase external traffic Amazon sales

  • Get full rights image/video UGC

Increase your listings search positioning before Oct Prime Day is upon us!

⏳ One session wasn’t enough

Last week, I hosted a special Amazon seller session where I broke down how we're using AI to uncover hidden product opportunities with massive potential!

I walked through the exact process we use to spot 6-7 figure product opportunities on Amazon and how to validate their success before even launching.

But here’s the thing…

One session just wasn’t enough. We barely scratched the surface on finding winning products, building high-converting listings, and scaling them to success.

It’s like trying to run a marathon on a hamster wheel if you’re building a business with the wrong product.

No matter how much effort you put in, you won’t get anywhere. But if you nail the product, your business can skyrocket faster than you ever imagined.

Choosing the right product is everything for your Amazon business, and 2 hours wasn't nearly enough time to cover all the critical details.

That’s why I’m hosting a free 5-Day Product Selection AI Challenge next week to dive deeper into each topic. I want to make sure you have everything you need to find and launch products that will dominate on Amazon.

You'll leave with the confidence to consistently select products that will crush it on Amazon.

đź’° How to Make an Extra $28K per Year on Existing Products

Here's a simple truth:

if you're manually setting your prices on Amazon, you're leaving money on the table.

Whether your prices are too low (and you're losing profit) or too high (and you're missing out on sales), bad data leads to bad pricing decisions.

To make matters worse, static pricing can't keep up with the fast-paced market shifts, which means you’re not reacting quickly enough to competitor changes.

You’re still making sales, but you're not maximizing your profit.

Here's how we fix it with Profasee (not promotional):

We plug your listings into Listing Pulse, which gives you real-time, accurate data. This information gets fed into our AI, which adjusts your prices in real time based on market signals.

The result? You capture more profit by getting every dollar from your customer’s willingness to pay.

And the best part? You'll gain more customers at a lower cost and significantly increase your profit margins.

Here’s the ASIN level performance - check out the BSR rank - it improves with AI dynamic rotational pricing

Here👆🏻is the catalog performance - a 7-figure profit capture!

BFCM is the peak season for DTC brands.

Unfortunately, it's also the peak season for fraudsters.

Many DTC merchants prioritize BFCM conversion strategies but neglect fraud protection, leaving their businesses vulnerable.

Mastercard reported a 35% increase in eCommerce fraud during last year's BFCM period and a total yearly loss of $48 billion.

Don't underestimate the importance of fraud prevention; download "The Ultimate Fraud Prevention Checklist for BFCM" to ensure your business is primed to protect its bottom-line profit.

🚀Amazon Accelerate Takeaways

Here are several things to unpack:

🚀 Secret PPC Hack: Boost Profitable Sales with Retargeting! 🎯

Hack from Chris

Here's a way to get a new flow of profitable sales every week for your product on Amazon. Low ACoS, no outside traffic, no discounts, or anything like that.

The catch? You won't get a lot more sales, but the additional sales you do get will be profitable.

The strategy?

It's an Amazon PPC Ad configuration called an STPP campaign. STPP stands for Self-Targeted-Product-Placement ad. It's a Sponsored Product ad configuration that works like retargeting, but not the official retargeting Amazon provides through Sponsored Display.

Here's how to set it up:

  1. Log into your Amazon Ad console and create a new Sponsored Product campaign.

  2. As you're setting up the campaign, choose one product to advertise.

  3. Then, select "Product Targeting."

  4. For the product target, input the same ASIN that you're advertising. Select "Exact."

  5. Bid on the higher end.

That's it.

What happens is Amazon won't put your ad on the same listing you're advertising (because that would be like inception—they’re already on the listing, so why would they click the ad?).

Instead, Amazon shows the ad to customers who visited your listing but returned to the search results, giving you instant retargeting.

This can add a new, low-volume, profitable flow of sales to your listing. You're welcome!

🚀 Wholesale TOS-Compliant Amazon Hack:

Did you know there’s a TOS-compliant way to dive into selling on Amazon without creating your own brand?

You can partner with small retail shops!

A lot of local businesses are happy to let you sell their products online.

It’s a simple, and pretty low-risk approach.

My friend and industry expert Nick Milani breaks this down on his YouTube and TikTok channels.

📉 Why a Low Purchase Rate Can Be Beneficial for You

When it comes to low purchase rates in Amazon Product Opportunity Explorer, one key metric to focus on is the search conversion rate.

Pay attention to the search terms on the left and how they relate to the specific Amazon products on the right.

Amazon provides the highest search conversion rates for the products currently available, so if you see a super low conversion rate, it often signals that the market is not fully satisfied with the existing products.

This presents an opportunity to create something better that meets market demands. The exceptions to this rule are niches tied to personal taste, like home decor or certain types of art, where preferences are highly subjective.

Take, for example, the product keyword "dog pool ramp." If you look at the product listed on the right side of the screenshot, it's generating revenue from a 0.57% conversion rate.

Any keyword with a conversion rate below 1.5% indicates room for improvement. This low rate shows an opportunity to develop a superior product that could perform better.

Now, if you scroll down, you'll see the keyword "boat ramp for dogs" with a conversion rate of 1.11%.

The product tied to this keyword is generating significant revenue, even with a relatively low conversion rate, which means there’s a clear path for you to enter this market and make improvements.

Analyzing search conversion rates like these in Amazon Product Opportunity Explorer will help you make smart decisions and identify where you can create a product that fills a gap and boosts revenue.

đź“š Must-Reads for This Week

Billion Dollar SellersCutting Through the Clutter for the World's Top Amazon & E-Commerce Sellers

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