[EPFN] Good Enough? Not Even Close.

🔥 Why “Good Enough” Is Never Enough

Yesterday, I spoke at BDSS12.

And listen, I’m not the kind of person who gets stage fright.

Webinars? I could do them half-asleep with one hand tied behind my back.

But for some reason, that virtual stage had me more nervous than a teenager on their first date.

I still don’t know why.

Maybe because I couldn’t risk making Kevin look bad—if my presentation sucked, that’s not bueno… ?

Nope, can’t do it.

So there I was, trying hard not to try hard (which, yes, sounds ridiculous), and by the end I was redder than my own jacket.

Beautiful.

Entrepreneurs love to say they’re scared of public speaking, but what we’re really scared of is looking incompetent.

That fear never really leaves us, and honestly—it’s the thing that keeps us leveling up.

But hey, “good enough” is not enough… unless we’re talking about my ability to turn into a human tomato on camera.

From Basic to Deep Dive: Your Next Level

About 100 people reached out after the last issue saying it was “too complicated.”

Fair enough—I hear you.

I’m testing how advanced I can go without making your brains smoke.

If you were at my challenge this week, you know I kept it pretty basic on purpose—because the last thing I want is to overwhelm the room.

But now it’s time to step it up.

The next level is a 3-day fully paid challenge where we’ll go deep into product validation.

This is not fluffy theory—it’s roll-up-your-sleeves, let’s-get-serious work.

If you’re ready to play at a higher level, register here

💊 Consumables: More Than Just a Capsule

If you’re still shipping products from China and watching tariffs chew through your margins, you’re playing the wrong game.

Consumables are where the real profit lives—but only if you stop thinking “just another capsule” or “just another powder.”

Nobody’s lining up for that.

The power is in positioning. Build an ecosystem.

If your customer grabs a snack, why shouldn’t they grab your electrolytes too?

Then a cream for their skin, maybe even something to rub on their butt. Be creative.

The point is: one SKU won’t make you rich, but a line of very well differentiated consumables will.

That’s where you get recurring revenue, loyalty, and real brand equity.

Stop being a tariff victim.

Start being a brand builder.

Watch my reel on Instagram.

🕵️ Actionable Product Research Tip

Product research doesn’t have to feel like you’re decoding ancient scrolls. Start with one simple thing: find a problem.

Think about real-life pain points—kids’ rooms that look like a war zone, teenagers sweating like they’re training for the Olympics, or sports equipment that smells like something died in it.

Now, here’s where the fun begins: throw that problem at an LLM (yes, ChatGPT is your new product research buddy).

Ask it for solutions, then push further—what keywords would people actually type into Amazon to fix this?

What products already exist?

Which ones suck and need improvement?

From there, validate the ideas.

If one makes you raise your eyebrows and think, “Hmm, I’d buy that,” you’re onto something. Simple.

Was this one simple enough?

If yes, reply yes in the email, and if it was understandable and not complicated enough, just give me some feedback. It would be greatly appreciated.

Have a wonderful weekend,
Izabella