[EPFN] Entrepreneurship Might Just Be Your Perfect Drug 💉

❤️‍🔥 Why I’ll Never Be “Good” at Doing Nothing

Yesterday someone told me, “I feel tired, and I don’t know why.”

I said, “I know why, but I don’t want to upset you.”

Of course, they asked me to tell them.

Here’s the thing — I’ve been running full speed since I was 17.

Every business I’ve built, every baby I’ve brought into this world, they’ve all witnessed me on the phone with operations, breastfeeding in front of the computer, and functioning on 3–4 hours of sleep.

My body got used to this rhythm — the speed, the pressure, the constant doing.

When I go on vacation, I feel… off.

I don’t feel needed. The absence of action feels wrong, and I end up working again.

It’s not because I love working — I love results. 

I love seeing movement, progress, transactions.

So, if you feel tired but happy — that’s normal. Actually, it’s great. 

But if you feel uncomfortable with the chaos, that’s okay too — business might not be your thing.

The path to financial freedom isn’t a beach walk.

It’s solving problems, facing obstacles, hiring, firing, borrowing, paying back… and doing it all over again.

Freedom doesn’t just show up and stay. Sometimes you think it’s here forever — and then it disappears.

But if you crave that consistent focus, the fire that keeps you sharp and alive, and the reward that follows every bold move — then entrepreneurship might just be your perfect drug.

🤯 Amazon Can Bullshit You — If You Don’t Understand the Layers

APOE (Amazon Product Opportunity Explorer) keeps getting smarter — they’re quietly adding more AI behind the scenes, which means data is shifting fast.

I covered this in Tactical Tuesday, where I revealed why understanding certain metrics isn’t optional anymore — it’s survival.

Amazon can absolutely mislead you if you take numbers at face value.

You have to dig through the layers — traffic sources, conversion trends, product maturity, and search intent — to see what’s really happening.

Otherwise, you’re just reading the surface of a story that was never meant to tell you the truth.

👉 Watch the recording

📈 When You Don’t Understand the Metrics — You’re Guessing

When you analyze your product in APOE (Amazon Product Opportunity Explorer), you must understand what each metric means — otherwise, you’re just reading numbers without context.

Here’s a quick rundown of what Amazon actually shows you under Niche Details: Insights & Trends — and how to read it like a pro.

Under Product & Search, you’ll see data like Product Count, which tells you how many top-clicked products exist in your niche, and Search Volume, which reveals how often shoppers searched for something related to your niche in the past week.

Search Conversion Rate shows how many of those searches ended in a purchase (this one’s gold).

Then there’s Top 5 and Top 20 Products Click Share, showing how much attention is dominated by the top listings — if the top five are eating up 80% of the clicks, good luck breaking in.

Sponsored Product Count and Prime Product Count help you understand the ad density and how many listings are FBA or Prime-eligible.

Average Selling Price sets the financial tone of your niche, while New Product Count shows how many listings entered in the last 90 days. But the most important metric here — the one too many sellers ignore — is Success Launch Product Count. It shows how many new products (launched 90–180 days ago) achieved above-average sales for three straight weeks. Translation: it’s your “proof of life.” If that number is low, your niche might be dead on arrival.

Then we move to Brands and Selling Partners. Brand Count tells you how many players are in the field, while Top 5 and Top 20 Brand Click Share reveal how concentrated the attention is.

The Average Age of Brands and Average Age of Selling Partners tell you how mature or fresh your competition really is — and Selling Partner Count shows how many individual sellers are active.

Finally, under Customer Experience, you’ll find Average Ratings, Review Count, Out-of-Stock Rate, and Best Sellers Rank — the real health check of your niche. These tell you whether buyers are happy, competition is stable, and if demand consistently outpaces supply.

Once you learn to connect these dots, APOE becomes your roadmap — not a maze. But if you just glance at it without understanding the layers, Amazon will absolutely mislead you.

🎤 Meet Me at the Billion Dollar Seller Summit – Market Masters

If you’re serious about scaling your Amazon business, this is the room you want to be in. 

The Market Masters gathers some of the sharpest operators, innovators, and data-driven sellers in the entire e-commerce world — the ones who don’t just talk about numbers, they own them.

And yes — I’ll be there as one of the experts. 

We’ll be diving into AI-powered product research, advanced validation strategies, and how to read market shifts before everyone else even notices them.

But here’s the real secret: get yourself into a Hot Seat.

That’s where the transformation happens.

You sit down, share your biggest challenge, and suddenly you’ve got a dozen experts — all top-tier operators — attacking that problem from every angle.

I’ve seen sellers walk out of a single Hot Seat with a completely new strategy that 4X’d their business within months.

It’s raw, fast, and brutally effective.

So, if you’ve been waiting for a moment to change the trajectory of your business — this is it. 

Don’t just attend. Show up, get in the Hot Seat, and get ready to grow.

Register here

🧠 ChatGPT Can Now See Your Screen — Here’s How to Use It

You Can Now Share Your Screen with ChatGPT

See that red circle in the photo? ChatGPT rolled out a Share Screen feature — and it’s exactly what it sounds like. You can now let ChatGPT see what you see in real time.

No more explaining what’s on your dashboard, or uploading five screenshots. You just tap Share Screen, open your browser and ChatGPT will guide you through it live — spotting metrics, highlighting insights, and even suggesting what to click next.

It’s like having a co-pilot sitting next to you, reading your data and whispering:

“That’s your real opportunity right there.”

If you’re still typing long explanations about what’s on your screen — stop. Just share it.

AI can finally keep up with your speed.

How was this one?

Some feedback would be greatly appreciated 🙏🏻

Have a wonderful weekend,
Izabella