[EPFN] Babies With Power Tools: The AI Seller Epidemic

🤖 Babies With Power Tools

I’m writing this 35,000 feet in the air—yesterday for me, but today I’m stepping onto a stage at Alibaba in front of 1,500 people (hopefully not 1.5, lol).

If you’re there, come say hi!

Now, here’s what hit me while prepping for this talk: AI is basically a power tool that most people are handing to babies.

Let’s be honest—most of us are babies with AI. 

We don’t know what to do with it, so we take whatever result it spits out and clap like it’s magic.

That’s why my results are night and day from most of my followers—I actually know what I’m looking for.

AI is an efficiency multiplier, not a replacement for thinking.

The problem?

People confuse “easy” with “good.”

Studies show that over 80% of ChatGPT users never fact-check its outputs, and 60% can’t even tell if the information is wrong.

That’s how AI makes some people sharper and others… well, dumber by the day.

From Nano Banana to GPT—It’s All Tools

Whether it’s Nano Banana, GPT, or any other shiny tool, it’s not about the tool—it’s about what you do with it.

Most sellers get stuck at step one, overthinking how to “integrate” their product into the picture.

Step one …..

In fact, I broke it down in this quick video—just watch it and execute.

👉 Here’s the Loom link

AI Won’t Save Your Lazy Butt

AI will never save you from yourself. Here’s the ugly math:

• Procrastination: 88% of workers admit they procrastinate at least an hour a day. AI just gives them prettier excuses for wasting time.

• Decision-making: A survey by Pew showed 58% of people “don’t understand” the outputs they copy-paste from AI. That’s like driving blindfolded because “the car said it’s fine.”

• Discipline: Gym memberships? 80% are abandoned within 5 months. If you can’t commit to lifting a dumbbell, you won’t commit to lifting your business.

• Courage: 42% of startups fail because founders are too scared to pivot. AI won’t hand you a spine—you either grow one or die broke.

• Critical thinking: MIT researchers found that when people rely on AI suggestions, their error rates increase by 19%. Translation? It’s making dumb people even dumber.

AI is a magnifying glass.

Put it over diamonds, it shines.

Put it over trash, it just makes the smell stronger.

🤖 AI Hack to Outdo Your Competitor (Without Lifting a Finger)

Stop guessing what to fix.

Pull your competitor’s reviews into ChatGPT or Claude, prompt it:

“Summarize the top 20 customer complaints and give me 5 product improvements that cost less than $3 per improvement”

Now you’ve got a hit list of exactly what the market hates—and a dirt-cheap way to make your product better.

That’s not “innovation.”

That’s pressing copy + paste.

The laziest way to win.

Who is Marshall McLuhan?

Marshall McLuhan (1911–1980) was a Canadian philosopher and media theorist who basically predicted the internet before it existed.

He’s the guy behind the famous line “the medium is the message”—his way of saying that the way information is delivered matters more than the content itself.

He also coined the idea of the “global village,” where technology connects everyone instantly (sound familiar?).

McLuhan studied how tools and media don’t just extend what humans can do—they reshape how we think, behave, and even how society functions. In other words,

he saw decades ago what we’re living through right now with AI:

the tools don’t automatically make us smarter—they just amplify who we already are.

🦸 How to Create Your Unbeatable Hero Product

Let me hit you with a question: if I offer you a cup of tea, or a drink mix that boosts your energy without the caffeine crash… which one do you pick?

Exactly.

Even if my tea is the drink I’m offering, you’ll skip it, because to you it’s “just tea.”

That’s the difference between a commodity and a hero product.

Sales don’t happen because your product exists—they happen because you frame the shopper’s problem exactly how they feel it, and then serve them the instant solution.

Here’s where most sellers blow it: they describe features (“organic leaves, 20 bags, great taste”) instead of selling outcomes (“energy all day, no jitters, no 3PM crash”).

Data doesn’t lie—74% of consumers say they’re more likely to buy if the product directly addresses their pain point (Salesforce).

Even better, 81% of shoppers want brands to understand their problems before pitching a solution (Accenture). That means your “hero product” isn’t the one with the best specs—it’s the one that mirrors the shopper’s struggle and promises relief on the spot.

And here’s the kicker: once they feel that relief, they don’t just buy once—they keep buying. That’s why 65% of revenue in e-commerce comes from repeat customers, not new ones (Invesp). Your unbeatable hero isn’t built on fancy branding or discounts—it’s built on problem awareness, emotional connection, and a continuity offer so irresistible they have to come back for more.

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Have a wonderful weekend,
Izabella